Collections
A Legacy Woven in Threads of Trust and Tradition
The story of Payal Trends began in 1985, when our founder, Shri K. R. Choudhary, dared to dream in the face of struggle. With limited resources but limitless determination, he set out to create a brand that would bring authentic ethnic wear for women into the homes and hearts of people across India. His vision was simple yet powerful – to offer garments that combined timeless tradition, uncompromising quality, and elegant fashion.
Best Seller
WHY US?
-
Perfect Tailoring
Perfect Tailoring
-
Ethically Made
Ethically Made
-
Sustainable Style
Sustainable Style
-
Rich Detailing
Rich Detailing
Customer Love
My daughter loved the dress
Very beautiful color. Love the material.
Nice fitting and beautiful dresses
Lovely outfit.Very tasteful colors.
Fabric is so soft and comfortable.
Frequently Asked Question
What makes your ethnic wear different from other brands?
Our designs are crafted with premium fabrics, hand-detailed workmanship, and a focus on timeless ethnic aesthetics that reflect true Indian craftsmanship.
Do you offer customization for your ethnic collections?
Yes, we offer customization on select outfits, including size adjustments and minor design modifications to ensure a perfect fit for every customer.
How do I know which size will fit me best?
Each product comes with a detailed size chart tailored specifically to our brand’s measurements. If you need assistance, our team is always available to guide you.



